David Gelles explains in the Financial Times the intertwined stories of PowerBar, Clif Bar and Gu. It’s a fascinating story of innovation, entrepreneurship and (seemingly friendly) corporate rivalry.
All were founded in Berkeley. Nestle bought PowerBar in 1999 and moved its base to Glendale in southern California. Clif Bar recently moved to Emeryville. Gu is apparently looking for larger premises, but plans to stay in Berkeley.