By Robert Mills

When Alison Ferrell suggested Jesse Bordiuk and Stu Lucero open a store to accompany their start-up record label, the trio didn’t take long to jump on the idea. In fact, three days after the brainstorming session, the group signed the lease for Ear Peace Records on Adeline Street.

Lucero, who along with Bordiuk and producer Cyberclops makes up the rap group Candlespit Collective, said word is spreading about the record store/label. [Watch the video above for an introduction.]

“Business is on the rise,” Lucero said. “I mean it started to sort of pick up, then it picked up a little more. You know, we’re just kind of adapting and figuring out what it is we need to bring in that brings more people.”

The shop’s inventory is constantly evolving, with new items added to the South-Berkeley hip-hop hub daily. The store — lined with colorful street art and canvas paintings — boasts a collection of classic vinyl for DJ sampling, new CDs, men’s and women’s clothing, paints, edged markers, and even custom art by appointment.

“We call it object tattooing,” Lucero said, pointing to a vibrant wooden duck created by one of the store’s in-house visual artists.

Along with a wide selection of goods, owners at Ear Peace Records provide a comfortable creative atmosphere for Berkeley’s many talented artists. There are areas to create new works of art and a lounge in the back to kick back and access free Wi-Fi.

“It’s like a community center with a really cool gift shop,” Lucero said.

Ear Peace Records is at 3268 Adeline Street, Berkeley CA 94703.

Robert A. Mills is a graduate student studying interactive journalism at The Reynolds School of Journalism at The University of Nevada, Reno. He is currently interning at Berkeleyside. See his previous stories for us here and the videos he has shot and/or edited for us on Berkeleyside’s YouTube channel.

Guest contributor

Freelance writers with story pitches can email editors@berkeleyside.com.

Join the Conversation

10 Comments

  1. Thanks for the input!  On the topic of our organization we have, since opening, reorganized the records.  In the weeks prior to our opening we had a few people helping organize our collection, and they organized them that way, so we did go back in, and correct it. I encourage you to come back, and give us another shot!    We also very carefully appraise every record that goes on our shelves through the many outlets to do so.  If there is ever a price that you don’t think is fair we are always open to negotiation.  We hope to see you again!  

  2. Thank you all for the support! Ear Peace Records is open 7 days a week and run buy a young friendly bunch! That being said, we as owners are very new to the vinyl record side of things, so any suggestions to make this place a more coherent and enjoyable crate-diggin’ environment are EAGERLY accepted and encouraged. We are here entirely to become a part of your lives as lovers and collectors of the arts, so please help us become more involved with our community by voicing your opinions to us personally, and in the store! We love you all, and are beyond grateful for the opportunity to be seen and heard by so many people! Thanks Berkeleyside, Robert Mills, art lovers and dedicated customers! We look forward to years of wonderful service and community involvement!

  3. I’m pretty sure these guys all come from a hip hop background, but being a regular there and having talked to them myself, I don’t gather that they have any intentions of isolating themselves and their demographic that way. Hip hop is a big part of their store for sure, but they’re always asking my friends and I to bring in other locals from other genres. It seems to me the expansion and success of this store rests in the word getting out to the massive abundance of artists in the area, musicians and otherwise! 

    I say good luck Ear Peace! The community needs places like you supporting the arts!

  4.  Ahhhh thank you!!!! I really hate that they organize their records like that. I also balked at their prices – I don’t understand where they get off charging $7 for a Martin Denny record that I can buy at any thrift store/garage sale for a quarter.

    They are super nice, though, and I hope the store succeeds!

  5. Is it solely hip hop or are there other genres? Not that I don’t enjoy hip hop as well, just curious.

  6. Great store, but it would be easier to browse if they didn’t alphabetize the shelves backwards. As someone who volunteers at a radio station and spends a lot of time shelving albums, it drives me nuts. I stopped browsing last time I was there because of the bass-ackwardsness of the shelving of LPs. Also, please look up the true value of albums before pricing. Some of the prices (especially the Gary Numan and Jungle Book LPs) are totally off and makes the knowledgeable collector shake their head and think you’re trying to get over. I want to see you succeed! Just some words of advice from a record collector/20 year plus radio DJ.