Update, 7:30pm: We offer you a sneak peek of the Apple store on Berkeley’s Fourth Street, courtesy of Berkeleyside reader Ryan Tate:

Apple will unveil its first Berkeley retail store at 1823 Fourth Street on Saturday August 20th. The grand opening, which starts at 10am, includes a free commemorative T-shirt for the first 1,000 customers.

The Apple store, which has been under construction since the beginning of the year, is in the former Slater Marinoff  space on the southern end of Fourth Street’s shopping district.

Berkeleyside broke the story that Apple would be moving into the space on October 14th last year, even though Apple refused to confirm the news.

We been following the shop’s progress ever since, which included a construction accident that closed neighboring businesses briefly. In June we talked to Fourth Street merchants about the likely impact the new store would have on local business, traffic and parking.

The nearest Apple store to Berkeley is on Bay Street in Emeryville. The new Apple store will be open Monday to Saturday, 10am-8pm and Sunday 11am-6pm.

Construction site of the new Apple store on Fourth Street: The steel structure includes a partial second floor at the back. Photo: Niclas Ericsson

Related:
Fourth Street merchants look forward to new Apple store [06.07.11]
Slow but sure: Apple’s Berkeley store under construction [05.23.11]
Accident at Berkeley Apple store red-tags two businesses [02.22.11]
Berkeley Apple Store designs show building changes [12.3.10]
Apple store set to open on Berkeley’s Fourth Street [10.14.10]

Tracey Taylor

Tracey Taylor is co-founder of Berkeleyside and co-founder and editorial director of Cityside, the nonprofit parent to Berkeleyside and The Oaklandside. Before launching Berkeleyside, Tracey wrote for...

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18 Comments

  1. Well, I’d not planned to buy anyone a new Mac Book Air, or even lunch, on Monday.  That event is self-host hard-ware and food-ware.Tonight’s different!  If you’re at “Raiders of The Lost Ark” we’re planning to order lots of pizza to share with friends … you … and whoever (whomever?) comes over to say hello.I’m the tall bald bearded guy wearing the brown Akubra … standing next to a camera & tripod.Ira

  2. I agree that public transportation to 4th Street is inadequate. But it is one of the better served locations in Berkeley. Most of the AC Transit 51 bus service starts and terminates just a block away at 4th Street and University Avenue. This is one of AC Transit’s most heavily serviced lines. Also AMTRAK California serves the Berkeley station, also just a block away from the Apple Store.

    Public transportation is inadequate in most of Berkeley, especially for those riders who need to travel East/West in town.

  3. I agree that public transportation to 4th Street is inadequate. But it is one of the better served locations in Berkeley. Most of the AC Transit 51 bus service starts and terminates just a block away at 4th Street and University Avenue. This is one of AC Transit’s most heavily serviced lines. Also AMTRAK California serves the Berkeley station, also just a block away from the Apple Store.

    Public transportation is inadequate in most of Berkeley, especially for those riders who need to travel East/West in town.

  4. I guess Builder Book Source will happy. More business for them. I do agree though, that an apple store closer to downtown would have been better. Parking is a nightmare, and public transportation is practically non existent in this area. 

  5. The construction photo made me wonder if they would have a sales/presentation floor on the 2nd level, but from Ryan Tate’s photo ,doesn’t look like it.

  6. Big thanks to Ryan Tate for the photo of the interior!

    It’s hard to tell, but it looks like it might be a little bit more spacious than the Emeryville Apple Store, which is constantly packed to capacity and often has hour+ wait times at the register.

  7. THis store should have been in a more deserving location. 4th street has enough. Should have been down town.

  8. Will you be going to the Apple store before, or after, the diarrhea you get from eating at Spengers?

  9. Onward and upward with 4th Street’s major mission of convincing suburbanites and Ladies Who Shop to drop their sales tax dollars here in town rather than a mall or Big Box. And we’ll intercept Geeks From The North before they get to the other Apple Store in Emeryville.

    No complaints from this Applehead-since-79.  Bay Street always creeps me out as the sort of Faux Main Street evil aliens would construct to capture the minds of the unwary. Major American retailers need to leave that to Apple . . .

  10. there are cracks in the entrance wall where you can easily peek inside. All finished and inventory on the shelves and full of staff.

  11. Think of the disenfranchised youth of America.   Without Apple stores contributing to the obsessive burnishing of the bourgeoise, what are the disenfranchised youth supposed to steal?  It’s just the cycle of nature, god’s great plan, and what have you and so forth.   The new store is practically a tax efficient social welfare program all unto itself.

  12. I’ve loved Apple since the first Macs and still think Microsoft is the dark side, certainly the dull side. I can, usually, avoid facing any questions about the human and environmental costs of these machines. For one thing, besides being cool toys, they have also become necessary tools. And it will be convenient to have an Apple store within walking distance. 

    And yet, it’s all — meaning 4th Street and other such places; most of Orinda comes to mind, where else? — it’s all beginning to just feel like the obsessive burnishing of the bourgeoise to the nth degree and nothing else. The tax revenues are nice (assuming the city didn’t give too much away to get the store), but there can be something  ugly and crazed in the acquisitiveness of 4th street, and the Apple store’s just going to add to that.

    Hypocritical? So be it,  though that charge is too often used by people who can’t conceive of having two conflicting thoughts at the same time or of any changes in one’s thinking.