Update, 1:50pm: And here, courtesy of citizen reporter Patrick Nagel, is the Apple store fully unveiled, in all its sleek-geek glory:

For those of you hyperventilating at the thought of an Apple store being in our midst (we’re talking to you Ira Serkes), here is a photo of the lifting of the black veil, the peeling back of the skin, the revelation of the awesomeness within… you get the picture. Photo by — naturally — Ira Serkes.

As reported earlier this week, the store opens this Saturday at 10:00am.

Tracey Taylor

Tracey Taylor is co-founder of Berkeleyside and co-founder and editorial director of Cityside, the nonprofit parent to Berkeleyside and The Oaklandside. Before launching Berkeleyside, Tracey wrote for...

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  1.  was sold for 15,000 yuan (excluding commission) Franklin and Marshall  in the high prices. Only babyliss pro flat iron  fifty-five to commemorate the construction Beats By Dre Headphones  of the Spring and Autumn seagull watches to commemorate the Birkenstock Womens Shoes  style is not ornate, the use of technology also is Hogan Sneakers  not complicated, but the watch behind the continuation  Belstaff Clothing of a legend, is the high price makes this watch film out the real reason. 

  2. The real story of the Berkeley Apple Store is not the design, the hardware, or the software.

    It’s the demographics.This morning’s 4th Street opening brought out the most astonishing diversity of people and ages I’ve ever seen in one place.Photos to follow.Ira

  3. Berkeley’s large enough for two comic stores … and two Apple product stores.  Remember that Wai at MAC Berkeley at 2010 Shattuck is just a block from Downtown Berkeley BART … and MAC has been supporting Berkeley Apple users for decades.  Albert & MIng, the previous owners, had a walk-up hole-in-the-wall store on University Avenue around the corner from their current store.

    The 4th Street Apple store and lights are much brighter than any of the other nearby places … it will definitely change the feel of the street at night.


  4. I only go to Apple stores when I actually need a new computer, every few years, so this is not all that big an event in my personal world.  However, I fervently hope that this new Apple store generates lots of traffic for the area. All retail has been weakened in this down economy, even the delightful 4th Street area.  Best wishes to the success of the new Apple store and good wishes of rising sales for the whole street.

  5. Complete serendipity … though serendipity happens more frequently lately.
    After dinner, Carol said “Let see what’s happening at the Apple Store on 4th Street”A photographer had set up a camera on a tripod, so I’d asked him what was going on.”They’re about to unveil the store” I took Final Cut Pro X for a test drive (iMovie users will love it) with this don’t-quit-your-day-job video http://youtu.be/juDDA8Q9FuI?hd=1Ira

    Even the neighbors are getting red-y for their new neighbor